Deciding How Many Texts to Send

When texting for Resistance Labs, you can send as many or as few initial texts as you like. So what’s a good number?

It’s important not to bite off more than you can chew — never text more contacts than you can handle responding to. (Your messages will be offered to other volunteers after 1 hour if you’re unable to respond, but we’d like volunteers to respond to their own messages when they can.)

If you’re texting for the first time, it’s good to start with no more than a couple hundred contacts. You can practice tagging, using scripts, marking yes/no responses, opting out, and referring to the workflow instructions. Once you’ve learned the ropes, you’ll have a better idea of how many messages you can manage.

The 10% Guideline

When starting a new workflow, it’s a good idea to assume a 10% response rate. This means that if you text a batch of 50 people, around 5 will respond in some way. Use this as your starting guideline for how many initial texts you’re comfortable sending.

In practice, response rates vary depending on things like the type of workflow and the list of contacts that we’re texting. If you’re feeling overwhelmed with responses, hold back on sending any more initial texts until you’ve caught up. But if you’re not getting many responses, feel free to increase the number of initial texts you’re sending.

Staff and volunteers will be reviewing your conversations. Volunteers who repeatedly fail to reply to responses or who don’t take the time to respond correctly will be excluded from future workflows.