There Are Many Wrong Numbers
The lists we use are provided to us by others and they are of varying quality — we don’t compile them ourselves. This means that they can sometimes include out-of-date or incorrect information, especially when the list is brand new and we’ve never texted it before.
Be sure to follow any specific campaign instructions for dealing with wrong numbers. Usually it involves tagging them and replying with the “Wrong Number” canned response. If they ask to be removed from our list, opt them out.
Accurately tagging folks “Wrong Number” and opting then out helps make our texting more effective the next time we use that list — if you’ve ever texted a list with lots of positive responses, that’s likely due to the hard work of volunteers on previous campaigns!